Principles of Marketing Essay Example | Topics and Well Written Essays - 1500 words

Principles of merchandise - Essay ExampleThe formulation of a long term selling plan ensures that the resort trunk a popular phaeton destination and highly competitive.In 2007, Alton Towers joined Merlin Entertainment sort which is the second largest and the most dynamic tourist attraction (Fyall et al., 2008). Merlin manages tourist attractions, hotels and holiday villages in different parts of the world. The growth strategy involves the continuous investment in all the attractions to improve quality of the client service and experience. The company also aims to develop the theme commonaltys into short break resort destinations with the comprehension of accommodation options and more quality entertainment along the Alton Tower model. Alton Towers is the ninth most visited theme park in Europe and the most popular park in the UK. The park attracts approximately 2.7 million visitors every year (Alton Towers, 2010). The resort has developed a 10 year plan to remain a favorite t ourist destination and to ensure its competitiveness. Upon finalization, the plan should be handed over to the Council to notify them about the review bear on for the production of a new (SPD) Supplementary Planning Document for Alton Towers.Alton Towers should consider its environment before choosing the marketing principles to apply. The internal environment is composed of the staff, office technology and the departments in the organizations. The micro environment is composed of the customers, distributors and suppliers go the macro environments is composed of the Political (Legal) forces, Economic, Socio-cultural and Technological forces which are popularly referred to as PEST (Hooley et al., 2004). These factors play an requirement role in the creation of a marketing strategy. The success of an organization goes beyond the PEST summary since it should consider the strengths, weaknesses, opportunities and threats which are referred to as the SWOT analysis.The resort has posit ioned itself